Social Media Marketing
Since high school, I have strategized Social Media Marketing for four organizations: FRC Team 2052, the Playful Learning Lab, Second Harvest Heartland, and the Foundation for Essential Needs. Scroll down to read more about my work with each!
In my first year at the Playful Learning Lab, I worked with our design team to plan and create content for our various social accounts (mainly Twitter and Instagram). I loved seeing which posts received the most interaction and tailoring future posts accordingly!
Throughout January 2023, I volunteered with Second Harvest Heartland as part of my BUSN 200: Business Learning Through Service class at the University of St. Thomas. Specifically, I aided the social media and communications team by creating a content calendar, photographing volunteer sessions, designing graphics, and writing copy that the socials team could pull from. I enjoyed learning about the organization and all of the important work they do to End Hunger Together!
While volunteering with Second Harvest Heartland (see above), I also designed an informational one-pager and email newsletter template for their partner, the Foundation for Essential Needs. They were looking for new design ideas, so I enjoyed building these documents from the info I gathered in their branding guidelines.
I served two years as Public Relations Captain for my high school robotics team, 2052 KnightKrawler. The team functioned as a 501(c)(3) nonprofit, requiring an average of $75,000 in annual donations.
This role entailed a large variety of tasks to oversee, including:
-
Social media,
-
Videography,
-
Photography,
-
Graphic design,
-
Sponsorship,
-
Fundraising,
-
Website management,
-
Conference presentations,
-
Student outreach,
-
and STEM advocacy in our community.